Ganbaru mobile app (UX/UI)

I redesigned Ganbaru’s fitness app and increased paid subscriptions by 33%

📱 Native app iOS + Android

View the app

Insight

A mix of quantitative and qualitative research revealed that new customers were hesitant to subscribe to the app due to uncertainty about the fitness programs and instructors available, creating friction in the sign-up process. Customers wanted the ability to ‘try before they buy’ to ensure they would see results. User interviews highlighted the need for greater flexibility and a smoother browsing experience, both before and after subscribing. Existing customers also expressed a desire for more variety and a wider range of programs to support their evolving training goals. To address these concerns, a dynamic fitness platform was essential – one that could adapt to users’ changing needs over time.

Skills used:

• Workshops

• Heuristic Evaluation

• Analytics Review

• User Research Interviews

Solution

To reduce friction and build trust, I designed an open platform that allowed potential customers to browse workouts from coaches before committing to a subscription. I also improved the Program Listing Page (PLP) with better categorisation for a more efficient browsing experience and enhanced the Program Details Page (PDP) to provide users with the key information needed to purchase with confidence. To expand Ganbaru’s offering, I integrated a wider range of programs from a team of coaches, ensuring a more diverse selection to meet different training needs. Finally, I crafted a seamless paywall checkout flow designed to increase conversion and drive subscriptions.

Skills used:

• Navigation Design

• Wireframing & Prototyping

• User Interface Design

• Behavioural Science